From Humble, Imaginary Beginnings

When you have literally no experience, you just gotta fake it until you make it. So I did, and here’s a limited peek at some speculative stuff for a real store (Bon Bon, a Swedish candy store in the LES of Manhattan) and a fake brand (Cornerstone, a pseudo popcorn snack brand).

Client
No one, really.

Year
05/1/19-05/1/20

Cornerstone Original Pop

The foundation of any good snack starts here.

  • Hyper local executions? We're there.

    Snack like the king of Brooklyn would have wanted you to, yerrrrrrrr.

  • Keep it simple, sweetheart.

    Nothing else to enjoy but the basics with our All-Natural, Vegan Pop

  • Tastes like magic.

    Dim the lights, lick your fingers, and snack like an award-winner.

  • Feel it on your fingertips.

    Spice things up with enough heat to skip sweating the small stuff like calories and other bullshit.

  • Staples can still be fun.

    Fire up a rom-com and unleash the dad puns because it’s time to get both cheesy and corny.